To stay relevant and increase demand for potatoes, it will be critical to understand Millennials and how potatoes fit into their lives. Attitudes about potatoes among Millennials are very positive. Eighty-nine percent rate potatoes ‘excellent’ or ‘good’ for being a good value, and 88 percent rate potatoes ‘excellent’ or ‘good’ for being something everyone would enjoy. In fact, potatoes rate highest on what’s most important to Millennials.